OuR RoOtS

"Right from the start, we wanted Pawtato chews to make a difference"
Darrell - co-founder

At Pawtato, we wanted to provide an ethical alternative to animal rawhide chews that still gave the dog something to chew on.

Rawhide is one of those words that doesn’t really describe the horror behind the product.

It begins life as animal skin, mainly from cows. The outer layer of animal skin is taken for leather products and the inner layer, a slaughterhouse by-product, becomes rawhide.The entire process includes the slaughtering of healthy animals with toxic chemicals to remove animal hair and sterilise the skin.

So although it’s marketed as ‘natural’, it seemed like a very unnatural process to us that was riddled with animal cruelty.

pawtato-knot-underground
Pawtato vegan rawhide alternative dog chews

YoU SaY PoTaTO, WE SaY Pawtato!

We spent 18 months developing our first plant-based rawhide alternative chew and it went down so well with our first companion customers, literally, that we set about expanding the range.

We produced 8 different products, but we felt there was more we could do. So for our next chew we wanted to find something unique in shape and recipe and make it as kind to the planet as we could.
 

Another 6 months of development and we launched Pawtato Ocean Treats.

Ocean Treats uses non-gm sweet potato and peas mixed with three types of land-farmed seaweed, avoiding the questionable sourcing of seaweed from the oceans.

We packaged the treats in a compostable pouch and even make a donation from every packet sold to ocean conservation projects.

Projects like Health Seas, who use divers to retrieve discarded fishing netting from the ocean, which then gets shredded and recycled into new products like flooring.

In fact our office floor is tiled with this recycled material!

But we wanted to do even more. So we looked at how Pawtato, along with the help of our customers, could give something back to the environment.

Pawtato Ocean Treats - vegan dog treats
Pawtato plant-based dog chews
pawtato-knot-underground

We wanted to provide an alternative to animal rawhide chews that still gave the dog something to chew on.

Rawhide is one of those words that doesn’t really describe the horror behind the product.

It begins life as animal skin, mainly from cows. The outer layer of animal skin is taken for leather products and the inner layer, a slaughterhouse by-product, becomes rawhide.The entire process includes the slaughtering of healthy animals with toxic chemicals to remove animal hair and sterilise the skin.

So although it’s marketed as ‘natural’, it seemed like a very unnatural process to us that was riddled with animal cruelty.

Pawtato vegan rawhide alternative dog chews

YoU SaY PoTaTO, WE SaY Pawtato!

We spent 18 months developing our first plant-based rawhide alternative chew. Pawtato Dog Chews was born!

It literally went down so well with our first companion customers, we set about expanding the range.

We produced 8 different products and even won an award from PETA, but we felt there was more we could do.  So for our next chew we wanted to find something unique in shape and recipe and make it as kind to the planet as we could.

Another 6 months of development and we launched Pawtato Ocean Treats.

Ocean Treats uses non-gm sweet potato and peas mixed with three types of land-farmed seaweed, avoiding the questionable sourcing of seaweed from the oceans.

We packaged the treats in a compostable pouch and even make a donation from every packet sold to ocean conservation projects.

Projects like Health Seas, who use divers to retrieve discarded fishing netting from the ocean, which then gets shredded and recycled into new products like flooring.

In fact our office floor is tiled with this recycled material!

But we wanted to do even more. So we looked at how Pawtato, along with the help of our customers, could give something back to the environment.

Pawtato Ocean Treats - vegan dog treats

PLANtING TreEs
AnD
SAvING SeAs

In 2021 Pawtato teamed up with JUST ONE Tree, a non-profit social enterprise in the UK, who work with a network of reforestation partners in specific poverty stricken locations such as Indonesia, Kenya and Madagascar.

A percentage of the money donated to JUST ONE Tree also goes to support The Climate Foundation who use Marine Permaculture to grow Kelp to replace this diminishing seaweed.

Kelp forests have been impacted heavily by warmer waters. Harvesting it for the food sector is also a source of income for many families, however these kelp forests provide natural habitats and protection for many sea creatures and are part of a bigger global balance, extracting C02 and reducing ocean acidity.

As smaller animals return to this habitat, so the larger animals do too, right up the food chain. From plankton to up to dolphins.